Background information on CASL

Background information on CASL

The Canadian Anti-Spam Law

 

 

The purposes for sending CEM (Commercial Electronic Messages):

APPrO sends broadcast emails, otherwise known as commercial electronic messages or CEMs, to a variety of recipients to inform them about the work of the organization, upcoming events in the sector, and developments of potential interest to those concerned with the energy business in Canada.

 

Your right to withdraw consent

Any recipient of email from APPrO has the right to withdraw their consent to receive bulk emails broadcast by APPrO at any time.

 

Instructions on how to subscribe

To subscribe to APPrO emails, This email address is being protected from spambots. You need JavaScript enabled to view it. or contact APPrO at the numbers below.

 

Instructions on how to unsubscribe

To unsubscribe from APPrO emails, This email address is being protected from spambots. You need JavaScript enabled to view it. or contact APPrO at the numbers below.

 

APPrO’s web page for opting-in and opting-out

 

 

Background information on APPrO policy and procedures for fighting spam

 

The Association of Power Producers of Ontario (“APPrO' or “the Association') respects the intent of Canada's Anti Spam Law and has established policies and procedures for compliance. All APPrO staff are expected to assist in this objective and to inform the public as to APPrO’s ongoing commitment to respecting anti spam requirements.

 

APPrO's compliance plan

 

APPrO's database has been adapted to include data about CASL related requests. In particular each record now has a CASL opt-in field recording the recipient's most recently indicated preference as to receiving email messages from APPrO. Following the date of CASL enforcement, broadcast emails from APPrO will be sent only to those with a positive value in the CASL opt-in field, members, recent members, and recent business contacts.  In addition, all broadcast emails sent from this date forward, until further notice, will include the following:

(i) A statement that the email is being sent by APPrO because it believes the information in it to be of interest to the recipient, and

(ii) APPrO contact information, including a mailing address, and one of: a telephone number with active response voicemail, an email address, or a web address

(iii) Instructions on how to unsubscribe

(iv) All requests for consent under CASL must include the purpose(s) for sending CEMs and notification of a right to withdraw the consent.

 

If it is not practical to include this information within the message, APPrO may provide the information on a web page via a readily accessible, no-cost link within the message or “CEM'. CEM is a term defined by CASL which stands for “commercial electronic message.'

 

APPrO will maintain a simple web page that allows people to request an opt-in or opt-out entry be made in their own record. The web page will not actually make the change but will generate an automated email to < This email address is being protected from spambots. You need JavaScript enabled to view it. > with a standard subject line so that the office will have a generally accessible record of the opt-in and opt-out requests.

 

APPrO will be very selective about inclusion of names in its broadcast emails in future.

 

To access a summary page of information with links for opting in and opting out of APPrO's distribution list, please click here.

 

APPrO’s original CASL policy and procedures page is located here.

 

To learn more about Canada's Anti Spam Law, see the federal government's website at this location: http://fightspam.gc.ca

 

For more information, please contact APPrO’s Marketing Manager, Carole Kielly, who may be reached by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone at 416-322-6549.

 

 

Contact information

APPrO, the Association of Power Producers of Ontario

25 Adelaide St. East, Suite 1602

Toronto, Ontario M5C 3A1

Tel. 416-322-6549

Fax 481-5785

www.appro.org

 

 

 

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